Discipline
Thoughtful analysis, clear governance, and the patience to act only when the family’s conviction is earned.
About Amor Maximus
One family, with a single, shared purpose.
Wealth, carefully stewarded, should improve lives far beyond the family that holds it.
Who we are
A private family office built for continuity.
Amor Maximus is the private family office of the Que De Vera family, established to steward and grow the family’s business and investment interests around the world, and to preserve and enhance its wealth across generations.
We invest for the long term, measuring success in decades rather than quarters, and only ever on behalf of the family itself. The office provides one enduring point of stewardship across capital, enterprise, governance, and philanthropy.
Meet our leadershipHow we work
Three values give form to every decision.
Continuity
A structure designed to carry knowledge, values, relationships, and capital across generations.
Participation
A preference for contributing judgment, time, and relationships alongside capital rather than remaining passive.
Heritage
Founded on enduring values.
Amor Maximus was founded by Iraida Que De Vera to bring the family’s interests under a single, enduring stewardship, and to build something durable in the service of others.
The values that guide the office are given form in the family’s coat of arms. The tree speaks to roots and continuity; the key and dove to wisdom and peace; the moon and sun to constancy through changing seasons; and the heart at the centre to the family’s governing principle.
Omnia vincit amor · Love conquers all
Philanthropy
Improving lives, by design.
The family’s philanthropy is carried forward through the IQuest Charitable Foundation, its dedicated vehicle for giving.
For the Que De Vera family, philanthropy is not separate from investment. It is the same commitment expressed in another form—directed toward improving the lives of individuals and communities wherever the family is present.
Visit the IQuest Foundation
“A family’s true wealth is not what it holds, but what it is able to pass on.”The Que De Vera Family